SHELL
Brand and product design
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2019
Shell Market Hub Rebrand and Product Design
To adapt the Shell brand for The Shell Markets Hubs unique offering, I modified the existing colour and form guide to subtly differentiate the brand.
Once the new brand direction had been agreed, various digital elements were created. I then used this language to build products which help Shells retail sites become more efficient.
Branding
Product design
The current daily settlement advice which is a collection of financial values that Shell provides to retail owners is incredibly difficult and time consuming to understand.
“It’s so hard to understand. It takes me hours to work through all 19 pages and find the figures that I need.”
Amahle Dlamini Shell South Africa
Daily settlement advice solution
Working alongside a researcher I analysed problems that had been evidenced in the interviews and developed solutions to solve these issues. The primary goal of the products where to save retial site managers and staff time and money undetaking day to day activities.
